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Q Assume People’s Plumbing owns a national chain of licensed, local plumbers who fix all residential plumbing issues. Pricing is based on an hourly fee plus parts, but the customer is given a cost estimate after the initial $25 inspection. The company has been successful over the last 30 years by advertising primarily on television and radio. They stress their key message which is that their plumbers are qualified, clean, and take care of problems quickly. Discuss messaging approaches that would be appropriate for the company and any media consideration.

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People’s Plumbing is a national chain of licensed, local plumbers who fix the residential plumbing issues. They are situated in South Florida area since 1990. It is a women-owned business with minority certifications. The vision of the organization is to become recognized within the next five years as the leading company of plumbing and mechanics in South Florida area by satisfying their customers through the philosophy of total quality, continuous performance improvement and achieving service excellence.